Albi Homes & Albi Renova Win SAM Awards
May 3rd, 2010
Congratulations to our friends at Albi Homes and Albi Renova for their wins in the 2009 SAM Awards!
Twitter Introduces Paid Tweets
April 20th, 2010
Twitter announced Tuesday that it is introducing advertising by allowing companies to pay to have their messages show up first in searches on its site.
Is Mobile Taking Over? Maybe Not.
April 20th, 2010
Mobile is taking over the conventional world of advertising, some would say. Not so much, according to Delvinia Dig.
Logos ‘R’ Us
April 20th, 2010
Identity and branding work is always an interesting challenge. It’s not simply a graphic design exercise. An effective identity needs to do several things. It needs to convey, at a glance, what a company or product or service is about. It needs to reflect a company’s personality and essence. It should ideally be simple. It has to work in a variety of media — from business cards to print, signage, advertising and, of course, on the web. Here is round-up of some of the identity work we have done for clients over the past few years.
The 4 Keys to Writing a Paid Search Masterpiece
March 31st, 2010
If you’re thinking about using pay-per-click search ads (like Google AdWords), here is a great article on Search Engine Watch by Jeremy Hull about writing effective search ads.
Albi Homes Recognized in 2009 SAM Awards
March 23rd, 2010
Congratulations to our clients Albi Homes and Albi Renova for being finalists in a total of 9 categories in the 2009 Sales and Marketing (SAM) Awards, which recognize excellence in the new home building industry by the Canadian Home Builders’ Association – Calgary Region.
They Make Us Look Good…
March 17th, 2010
Having reliable suppliers and partners who are there for you when you need them is critical to running a business like ours. That’s why we have to make special mention of just a couple to whom we owe our thanks.
Look Who’s Hanging Around Mosaic These Days
March 16th, 2010
Over the past few months, there have been some really talented people who have been working with us here at Mosaic delivering results for our clients including John Mikkelsen, Ernest Barbaric, Jeff Gailus, Naomi Batiuk-Groll, Luree Williamson and Jennifer Ngo.
One of our favourite marketing resource website, MarketingSherpa.com, recently published the results of a survey they did about the effectiveness of social media in achieving companies’ various business objectives, such as increasing brand or product awareness and increasing sales revenue. The results were revealing. From Marketing Sherpa: “While organizations in all phases of social marketing [...]
WestJet Loyalty Program Launches
March 16th, 2010
In the category of “We could tell you, but then we’d have to…”. WestJet has just launched its new loyalty programs, the WestJet Frequent Guest Program and the new WestJet RBC MasterCard. For the past 10 months or so, Mosaic’s Art Graddon has been working with the WestJet team on the strategy, positioning and member [...]