Social Media Is Not Killing Email
March 1st, 2011
Another interesting tidbit from eMarketer. It seems that those who are pronouncing the death of email by social media are somewhat premature. According to a study by Merkle cited in eMarketer, email remains the top choice for commercial communication among all age groups, and checking email via mobile is becoming a critical activity. In fact, social media [...]
Facebook Reaches Majority of Web Users
March 1st, 2011
Want proof that Facebook should be part of your marketing strategy? Look no further than this estimate by eMarketer that almost half of the U.S. population will be on Facebook this year. That’s 9 in 10 social network users! By contrast, Twitter users are forecast to be less than 9% of the U.S. population, although [...]
Suddenly, Everyone Wants to Be Groupon
November 2nd, 2010
Don’t know about you, but everyone we know is on Groupon these days, receiving the daily deals via email and printing out the coupons.
Moms Start Their Day with Coffee and the Internet
November 2nd, 2010
A recent research study cited in Click Weekly found that Moms spend an average of 6.9 hours a week online connecting with family and friends and that 84% stay connected through email and 69% through social networks.
Integrated Marketing: Favourite Quotes
August 27th, 2010
Here are a couple of favourite quotes about marketing/communications integration.
Females Spend More Time Online Than Their Male Counterparts
August 10th, 2010
An interesting article in Click Weekly about a research study that demonstrates how women continue to dominate marketing channels and should therefore continue to dominate marketers’ consciences. Read more >
Market Purring Over iPad
June 2nd, 2010
Okay, we get the fervour about iPad, and we also don’t get it at the same time
How Great Leaders Inspire Action
May 31st, 2010
We are big fans of TED. We’re even bigger fans with the discovery of this incredibly inspiring video talk by Simon Sinek. He puts forward a simple but powerful model for inspirational leadership — and by extension, brand positioning. You just HAVE to watch this.
House & Home TV Moves to Online Programming
May 12th, 2010
The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand.
15 Most Visited Canadian Websites
May 12th, 2010
Curious about what the most popular websites in Canada are? Perhaps the most telling thing about Canadians is the fact that the top most visited site is about dating.