We  are very proud to be featured in David Parker’s Around Town column in the July 15, 2011 edition of the Calgary Hearld.  David Parker highlights our President and founder – Melodie Creegan, our success working in the US and our growing expertise in industrial manufacturing, and our recent success and growth. Read the full [...]

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Another interesting tidbit from eMarketer. It seems that those who are pronouncing the death of email by social media are somewhat premature. According to a study by Merkle cited in eMarketer, email remains the top choice for commercial communication among all age groups, and checking email via mobile is becoming a critical activity. In fact, social media [...]

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Want proof that Facebook should be part of your marketing strategy? Look no further than this estimate by eMarketer that almost half of the U.S. population will be on Facebook this year. That’s 9 in 10 social network users! By contrast, Twitter users are forecast to be less than 9% of the U.S. population, although [...]

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Don’t know about you, but everyone we know is on Groupon these days, receiving the daily deals via email and printing out the coupons.

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A recent research study cited in Click Weekly found that Moms spend an average of 6.9 hours a week online connecting with family and friends and that 84% stay connected through email and 69% through social networks.

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Here are a couple of favourite quotes about marketing/communications integration.

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Market Purring Over iPad

June 2nd, 2010

Okay, we get the fervour about iPad, and we also don’t get it at the same time

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We are big fans of TED. We’re even bigger fans with the discovery of this incredibly inspiring video talk by Simon Sinek. He puts forward a simple but powerful model for inspirational leadership — and by extension, brand positioning. You just HAVE to watch this.

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The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand.

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Here’s a great article on Marketing Sherpa about how a professional services firm uses social media to generate sales lead by providing helpful information and engaging in dialogue.

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