Integrated Marketing: Favourite Quotes
August 27th, 2010
Here are a couple of favourite quotes about marketing/communications integration.
Market Purring Over iPad
June 2nd, 2010
Okay, we get the fervour about iPad, and we also don’t get it at the same time
How Great Leaders Inspire Action
May 31st, 2010
We are big fans of TED. We’re even bigger fans with the discovery of this incredibly inspiring video talk by Simon Sinek. He puts forward a simple but powerful model for inspirational leadership — and by extension, brand positioning. You just HAVE to watch this.
House & Home TV Moves to Online Programming
May 12th, 2010
The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand.
Be Helpful, Attract Prospects: 6 Social Marketing Tactics
May 12th, 2010
Here’s a great article on Marketing Sherpa about how a professional services firm uses social media to generate sales lead by providing helpful information and engaging in dialogue.
Albi Homes & Albi Renova Win SAM Awards
May 3rd, 2010
Congratulations to our friends at Albi Homes and Albi Renova for their wins in the 2009 SAM Awards!
Twitter Introduces Paid Tweets
April 20th, 2010
Twitter announced Tuesday that it is introducing advertising by allowing companies to pay to have their messages show up first in searches on its site.
Is Mobile Taking Over? Maybe Not.
April 20th, 2010
Mobile is taking over the conventional world of advertising, some would say. Not so much, according to Delvinia Dig.
Logos ‘R’ Us
April 20th, 2010
Identity and branding work is always an interesting challenge. It’s not simply a graphic design exercise. An effective identity needs to do several things. It needs to convey, at a glance, what a company or product or service is about. It needs to reflect a company’s personality and essence. It should ideally be simple. It has to work in a variety of media — from business cards to print, signage, advertising and, of course, on the web. Here is round-up of some of the identity work we have done for clients over the past few years.
The 4 Keys to Writing a Paid Search Masterpiece
March 31st, 2010
If you’re thinking about using pay-per-click search ads (like Google AdWords), here is a great article on Search Engine Watch by Jeremy Hull about writing effective search ads.