Social Media Is Not Killing Email
March 1st, 2011
Another interesting tidbit from eMarketer. It seems that those who are pronouncing the death of email by social media are somewhat premature. According to a study by Merkle cited in eMarketer, email remains the top choice for commercial communication among all age groups, and checking email via mobile is becoming a critical activity. In fact, social media [...]
Facebook Reaches Majority of Web Users
March 1st, 2011
Want proof that Facebook should be part of your marketing strategy? Look no further than this estimate by eMarketer that almost half of the U.S. population will be on Facebook this year. That’s 9 in 10 social network users! By contrast, Twitter users are forecast to be less than 9% of the U.S. population, although [...]
Mosaic Wins Three Web Awards
November 2nd, 2010
Three web design projects by Mosaic Studios were recently recognized with Standard of Excellence awards in the Web Association’s WebAwards competition. Congratulations to all involved, especially our clients who inspire us to reach for greater heights.
Westside Laser & Light Launches With Help from Mosaic
August 17th, 2010
Westside Laser & Light is Calgary’s newest medical aesthetics clinic offering laser and skin treatments. Mosaic was tasked with creating an identity for WLL.
Females Spend More Time Online Than Their Male Counterparts
August 10th, 2010
An interesting article in Click Weekly about a research study that demonstrates how women continue to dominate marketing channels and should therefore continue to dominate marketers’ consciences. Read more >
IT Firm Graycon Takes “Reality” Approach with Mosaic
July 20th, 2010
Well-known Calgary IT firm Graycon Group asked Mosaic to give the company’s brand and website a makeover.
House & Home TV Moves to Online Programming
May 12th, 2010
The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand.
15 Most Visited Canadian Websites
May 12th, 2010
Curious about what the most popular websites in Canada are? Perhaps the most telling thing about Canadians is the fact that the top most visited site is about dating.
Be Helpful, Attract Prospects: 6 Social Marketing Tactics
May 12th, 2010
Here’s a great article on Marketing Sherpa about how a professional services firm uses social media to generate sales lead by providing helpful information and engaging in dialogue.
The 4 Keys to Writing a Paid Search Masterpiece
March 31st, 2010
If you’re thinking about using pay-per-click search ads (like Google AdWords), here is a great article on Search Engine Watch by Jeremy Hull about writing effective search ads.