Moms Start Their Day with Coffee and the Internet
November 2nd, 2010
A recent research study cited in Click Weekly found that Moms spend an average of 6.9 hours a week online connecting with family and friends and that 84% stay connected through email and 69% through social networks.
The study also found that for subjects other than their child’s health, moms turn to the internet as their primary source of information:
- 71% go online to find deals or discounts
- 71% to find recipes
- 62% for family activities, entertainment and travel
- 59% for personal health questions
- 56% to find arts/crafts projects
- 54% for holiday planning and activities
- 50% to find dieting information
- 49% for beauty/style
- 46% to seek answers for financial questions
- 42% for parenting advice
- 41% to answer questions on baby/pregnancy
When you consider that females account for the majority of consumer purchase decisions, it’s probably a wise strategy to ask yourself if you can place your product message near where the Moms hang out.
