IT Firm Graycon Takes “Reality” Approach with Mosaic
July 20th, 2010
Well-known Calgary IT firm Graycon Group asked Mosaic to give the company’s brand and website a makeover. The work began with the development of distinct and compelling brand proposition — “Real IT for Real Business” — targeted at Graycon’s sweet spot, small and medium sized businesses. A small tweak was made to the Graycon logo to make it cleaner and to bring the new tagline into focus.
The website, constructed using open source CMS SilverStripe, uses a clean typographic design approach and gets to the point quickly and efficiently. The news and events section is actually a blog built using WordPress.
A new multi-page corporate brochure was also developed to introduce Graycon’s new messaging to its clients and prospects.
