How Great Leaders Inspire Action
May 31st, 2010
We are big fans of TED. We’re even bigger fans with the discovery of this incredibly inspiring video talk by Simon Sinek. He puts forward a simple but powerful model for inspirational leadership — and by extension, brand positioning — all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint, Tivo. You just HAVE to watch this.
