Ideas Drive Everything

This is interesting, and cool. The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand. The show is maintaining its high production values, but will now be exclusively available at houseandhome.com/tv. TV ad revenues are replaced by sponsorship and the online interface is integrated with more conventional web content related to the topics in each episode.  Click Weekly tells the full story.

Is the future for programming like this?