Is Mobile Taking Over? Maybe Not.
April 20th, 2010
Mobile is taking over the conventional world of advertising, some would say. Not so much, according to Delvinia Dig, a quarterly report on the digital behaviours and attitudes of Canadian consumers. In fact, according to Managing the Hype: The reality of mobile in Canada, the most mobile savvy group – NetGeneration (18-30), do not fully leverage mobile applications including Facebook mobile (22%), GPS/mapping services (21%) and Twitter (6%). Even Canadians with smartphone devices (Blackberry, iPhone and others) keep it simple when it comes to features and functionality.
As reported in Click Weekly, Canadians seem to lack smartphone savvy. The report concludes that marketers hoping to reach a wide audience with new mobile campaigns should take a closer look at their target audiences beforehand or they could be very disappointed, as a large number of Canadians don’t use more than basic functions like sending and receiving text messages and taking photos.
Hmmmm. Our computer monitors are getting bigger. Our phones are getting smaller. Apple’s iPad cuts through the middle. Anyone else confused?
