Mosaic Redesigns BucarsRV.com
September 1st, 2009
So Bucars RV Centre — one of Calgary’s best RV dealers — wanted to update their 5-year old website. The thing was, it was hooked into Channel Blade, a U.S.-based web services and e-commerce provider to the RV industry, who controlled the feed and display of product inventory information on Bucars’ site. Because of the restrictive API, Mosaic had to find a way to give the site and the navigation a better user flow and a great new highly visual interface while working with the confines of what ChannelBlade’s integration could handle.
The result was the new BucarsRV.com with a fresh new look more reflective of its brand, a series of very visual pages that feature each of the RV brands carried by Bucars, and product pages that are being fed from Channel Blade, but that appear totally integrated in to the site. Lots of planning, insightful design and cooperation from Channel Blade.
The new website also marked the launch of Bucars’ online referral program. Developed by Mosaic, the program offers free fuel as an incentive for making referrals and for purchase of an RV.
With the website redesigned and set to go, the only thing left was to let the world (in this case RV’ers and prospective RV’ers) know about it. Mosaic conceived this ad to do the job.
