After a few restless weeks, we Mosaic’ers can finally sleep at night. Mosaic has just been selected to lead the branding and marketing campaign of the New Science Centre 2011 Project for the TELUS World of Science – Calgary. This big news comes as our steadfast Calgary agency continues to grow, adding new clients and talent.
Mosaic will partner with TELUS World of Science – Calgary over the next 30 months in building and communicating a new brand for the new science centre, raising awareness of the new, world-class designed and architected space located just north of the Calgary Zoo, and securing additional funding.
Mosaic will handle the account, providing services for the full branding, marketing, public relations, design, collateral and fund raising support for the launch of the new science centre, which is slated to open Fall 2011. Mosaic’s partnership with Toronto-based Cundari Group contributed significantly to the approach and win, bringing a wealth of digital experience and expertise to the team.
President of Mosaic, and team lead, Melodie Creegan had this to say: “We’re just thrilled with the news. And we can’t wait to get started. I’m convinced that it was the strategy behind our ideas that captured the imagination of the selection committee and now we look forward to working with them to capture the imagination of Calgarians.
Work begins right away with an anticipated rollout as early as Fall 2009. We can’t give away any secrets, but stay tuned to hear about the adventures that lie ahead.
