Mosaic launches new Digital Experiences for Bucars RV Centre
June 1st, 2009
After a rewardingly busy first quarter, Mosaic Studios is pleased to announce the launch of a newly redesigned website, online referral program, and a newly redesigned e-newsletter for Bucars RV Centre.
Mosaic Studios has been working diligently on these projects since before Christmas and is very pleased with how they turned out, especially the website. Large scrolling carousel ads and easy-to-update feature boxes grace the homepage. Also notice the double top drop down and left column navigation, sexy RV brand-level pages.
“The idea was to allow visitors an overall better online RV-shopping experience,” says Account Manager David Wald. “The navigation brilliantly flows from the manufacturer level to the selection of brands and models. One can find the RV they’re looking for, get information on how to winterize it, watch a video about the Bucars service department AND book a service appointment online. The design is sleek. It’s sexy. But it’s also functional.”
Apparently, the media thought so too. The website launch generated numerous online blog and Twitter postings as well as a full story in the Calgary Sun’s RV Living section.
Bucars’ Referral Rewards Program encompasses everything an RV’er could want: a recommendation for a truly great RV dealership (Bucars of course), AND an opportunity to earn free fuel. The referral program resides completely online and is nearly-fully automated, with the only human interaction being activating the fuel gift cards. The referral program launched on May 21st and there have already been numerous referrals made.
To make a referral visit bucarsrv.com/referralrewards.
Two custom designed e-newsletter templates were developed for the team at Bucars to help increase the readership experience of their existing e-newsletter customer base: One template for a single, ad hoc story. Another for a two or more story newsletter. Bucars has full ability to edit the content of the templates, add images, links and schedule the launch day and time. Simply brilliant.
