3-Cheers for Making a Difference for Alberta Children
February 12th, 2009
3 Cheers for the Early Years, a collaboration under the Alberta Health Services banner, raises awareness for the healthy development and care of children. Mosaic was asked to help develop an awareness campaign whereby tips on healthy development could be accessed and sent to friends and family via web-based applications.
Mosaic and 3 Cheers created a microsite devoted to the topics at hand that also allowed visitors to send one of thirteen e-cards to others, each on a specific healthy development topic. The e-cards prompted the recipient to visit the 3 Cheers microsite, listen to educational audio clips on the web, visit the 3 Cheers YouTube page to watch a series of related videos that Mosaic produced, visit a 3 Cheers My Space page targeting younger people between the ages of 13 – 18 years.
http://www.3cheerscards.ca/
http://www.youtube.com/3cheershealth
www.myspace.com/3cheersearlyyears
